Dollmare places the player in a doll factory named Sweet Cheeks, where the main task is to work shifts inspecting dolls for errors. At first, the activity seems straightforward, with the player following basic routines and checking for production defects. As time passes, the work environment becomes stranger, and dolls begin to behave in unusual ways. The player must balance the requirements of the job with the growing sense that the factory hides something darker.

Gameplay systems

The design of Dollmare emphasizes inspection, observation, and gradual discovery rather than combat. Each doll can be rotated and examined for problems with parts, joints, or internal components. Later, additional tools become available, such as scanners and lighting devices, to detect hidden issues. The factory itself also expands, with locked doors, side rooms, and corridors that can be uncovered through exploration. Because events are not always predictable, each shift introduces variations that create a new sense of challenge.

Core objectives

To continue progressing in Dollmare, the player must perform a set of ongoing responsibilities:

•         Inspect dolls and identify defects
•         Follow specific rules and instructions from the factory
•         Maintain and repair machinery when required
•         Explore hidden spaces in search of answers
•         Record or interpret clues that explain the factory’s secrets

These tasks connect routine work with hidden mysteries, encouraging the player to stay both efficient and alert.

Story elements and discovery

The narrative unfolds through scattered notes, environmental details, and indirect communication from figures such as the Director. The Director issues orders and oversees performance, but his motives remain unclear. Evidence left by former workers suggests that the line between employee and product may be blurred, hinting at transformations within the factory. The deeper the player explores, the more disturbing connections emerge between the production of dolls and the fate of those who once worked there.

Replay and variation

Dollmare is structured with multiple outcomes and randomized events, which makes replay valuable. Different sessions may present new anomalies, alternate sequences, and varied story fragments. Endings depend on the player’s decisions, including whether they comply with orders or attempt to resist. This branching structure ensures that each run provides fresh content, inviting players to revisit the factory to uncover all hidden paths and piece together the full meaning of its operations.